I’ve had the pleasure of working with many talented product managers and engineers throughout my career. I have watched them take both software and hardware solutions to market. Many of these solutions were met with great success, yet some were destined for failure. For any enterprise networking solution to be successful, it must meet a business use case, often solving a problem while at the same time meeting customer needs.

In the past year, I have been learning about a powerful concept for creating enterprise solutions, user experience (UX) design – a process that design teams use to create products. The end-game is that the solution provides a user experience that is frictionless yet meaningful.

Recently, I had the pleasure to sit down and talk with Satyam Kantamneni, Managing Partner and Chief Experience Officer of UXReactor. Satyam is a well-known expert in the field of UX design and user-centered innovation.  Satyam has a forthcoming book from Wiley Publishing called “User Experience Design: A Practical Playbook to Fuel Business Growth.” Satyam’s book is currently available for pre-order.

In the interview, we discussed his philosophy on design, and he convinced me that “user experience” and “design thinking” are not just the latest buzzwords. Instead, “design is a mindset” where everyone in an organization is a contributing designer.

To paraphrase Satyam: “All business leaders desire to be customer-centric; however, customer-centricity will only be fully realized when an enterprise company has institutionalized a mindset and process that delivers solutions that offer a great experience to its users.

For the full interview with Satyam, please watch the YouTube video at the top of the blog. After speaking with him, I want to learn more about UX Design. I fully expect a quality user experience when I read his book, and I think you will too.