For fans attending live sporting events in person, demand for next-generation services and mobile-first experiences has become just as important as the product on the field. Fans expect game day to be immersive and highly connected, leading leagues, teams, and venues to rethink stadium operations, offerings, and experiences. Extreme has led the market in creating the foundation and the vision for leagues and teams to create both the infrastructure to power these services and the insights to continue to learn, iterate, and improve.

Extreme’s CMO Wes Durow has been recognized as one of Sports Innovation Lab’s Class of 2022 Fluid Fan Executive Network thought leaders for his role in championing how venues can transform the fan experience and stay ahead of evolving behaviors.

“The network is one of the most untapped strategic technology assets across most infrastructure deployments. With Wi-Fi Analytics, clubs and leagues are able to unlock actionable insights around fan preferences and behaviors as well as operational efficiencies. Extreme is leading this category in a big way and its why we continue to be the choice for the world’s leading professional sports organizations.” – Wes Durow, CMO, Extreme Networks

The Fluid Fan Executive Network is an exclusive group of senior executives from across sports and entertainment that will convene regularly to analyze the professional sports industry’s most valuable customer – The Fluid Fan – and facilitate thought leadership on staying ahead of evolving behavior. As the unique executive board program moves into its third year, Wes will contribute as a thought leader amongst some of the world’s most iconic brands, including Mastercard, Wimbledon, Intel, and The Coca-Cola Company.

Wes recently spoke with Sports Innovation Lab’s Angela Ruggiero during an episode of the Fluid Fan Podcast to share how Wi-Fi and real-time network analytics empower professional sports leagues to improve the fan. Watch the episode here for insights into the Fluid Fan and why a data-driven approach is the only approach for organizations looking to transform and enhance operations.

Extreme Networks is the leading choice of global professional sports organizations, including the NHL, NFL, MLB, NASCAR, Manchester United, Liverpool Football Club, and Olympiastadion Berlin.